Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Tuesday, May 30, 2006

Google answers questions about links to bad neighborhoods

Hot off the blog from Inside Google Sitemap (via SEW)...

Straight from the horse's mouth, they admit that links from bad neighborhood won't hurt your site, but links to bad neighborhoods will. This has been speculated for a long time because you really can't control who links to you, but you can control where you link to. Here's the quote:

"In general, linking to web spammers and 'bad neighborhoods' can harm your site's indexing and ranking. And while links from these sites won't harm your site, they won't help your indexing or ranking. Only natural links add value and are helpful for indexing and ranking your site."

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