Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Friday, May 26, 2006

Google Adds Video Ad Option to Adwords

Somehow I missed this announcement a few days ago...I've been busy and kind of out of it in terms of news lately, but Google just announced video ads as an option for adwords in addition to text and graphic ads. The way it works is the user will see a static image and can choose to click "play" if they want to see the video. It's a cool concept that I've seen implemented on other sites, but with Google's adsense network, they could potentially get some huge market penetration and let you target your video ads to some specific niches that weren't previously available. Very cool!

1 Comments:

  • At 6:18 PM, Blogger medvegonok said…

    I like this idea. Some internet sites resemble more and more TV programs and not newspapers and magazines as before. So, google just helps them to move in this direction.

    Michael Hosting

     

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