Search Trends - Search Engine Marketing

Saw a good Adwords tip over on the Inside Adwords blog. They suggest cleaning up your adwords account. They offer the suggestion to organize your ads and label your ad groups. I've worked with a lot of different clients' adwords accounts and my own and I know those adgroups and ads can become quite a mess if you're not organized in how you set htem up and label them. It's a good idea to go through and review what you've got going and make sure it's all organized. It will help you keep track of where you're spending your money, but it can also improve the performance of your ads by keeping related keywords together in the same adgroups.

Another idea as you're doing this is to make sure you have added all the appropriate negative match keywords to each adgroup. A good way to monitor this is to check your log files/analytics reports for any wacky keyword strings that are coming from adwords. You might as well add those as negative matches so you don't have to pay for junky traffic.