Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Monday, April 10, 2006

Yahoo Copies Google (again)

According to a report from Forbes.com, Yahoo is set to test a new algorithm for their sponsored search ads that factors in relevance in addition to max bid price to determine ad placement. It's not clear from the Forbes article exactly what that means, but Yahoo should be making the official announcement very soon.

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