SEO for Journalists
This New York Times article talks about how journalists are starting to pay attention to SEO. The truth is, search optimized titles are better for the users because they tell us what the heck the article is about, so everyone benefits. I think news organizations need to balance the whole keyword s in headline thing with some creative headlines on some articles, but overall, it's a good idea to include relevant keywords in titles and headlines.
posted by Dave @ 6:49 AM
1 Comments:
At 1:18 AM,
Easton Ellsworth said…
Amen. It's difficult to even want to click on a link to an article if the anchor text is confusing. The younger generation of Internet users probably doesn't really understand the creative, pithy headlines that those who grew up on newspapers are used to anyway.
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