Online Marketing in China
I've always been fascinated with the idea of online marketing in China for some reason. I don't speak Chinese, never been to China, don't even know very many Chinese people. I guess the allure is partially the unknown of it all as well as the huge market oppportunity that exists due to the sheer size of the Chinese population. I just read this article on MarketingSherpa.com with some good info about marketing online to a Chinese audience.
They list the following as the biggest players in China:
o Baidu –The number one search engine in China, according to Alexa, and Google’s main competitor. The NASDAQ listed company went public nine months ago.
o Sina, NetEase, Sohu– Top tier portals (and NASDAQ listed) that deliver online games, advertising, and mobile value added services (MVAS).
o China.com, Tom.com, and Allyes.com – Recognized brands in China with niche markets. China.com, for example, serves Chinese professionals.
o QQ/Tencent – Also known at “2Q,” QQ delivers online messaging services.
o Alibaba – The company assumed responsibility for Yahoo! China in 2005 and who runs the successful Chinese auction site (and eBay competitor) TaoBao and escrow payment service Alipay.
I found it interesting when it talked about a gaming portal that is available in over 20,000 Internet cafes in China. Do we even have 20,000 Internet cafes in the U.S.? I kind of doubt it. We have little place we like to access the 'net called the privacy of our own home. Lots of other very interesting demographic and psychographic background info on China. If you have an interest in marketing to China, you need to check out that article.
Another interesting quote from the article:
China, rather than imitating the US search model, is pioneering a whole new way to search. China’s search model is building on technology and community – both of which are very important here in China.
And last, but not least (in case you're hoping to make a few quick bucks in China):
Don’t underestimate the Chinese and their sophistication. It is very difficult to make money in China – so you have to market smart to achieve success.
They list the following as the biggest players in China:
o Baidu –The number one search engine in China, according to Alexa, and Google’s main competitor. The NASDAQ listed company went public nine months ago.
o Sina, NetEase, Sohu– Top tier portals (and NASDAQ listed) that deliver online games, advertising, and mobile value added services (MVAS).
o China.com, Tom.com, and Allyes.com – Recognized brands in China with niche markets. China.com, for example, serves Chinese professionals.
o QQ/Tencent – Also known at “2Q,” QQ delivers online messaging services.
o Alibaba – The company assumed responsibility for Yahoo! China in 2005 and who runs the successful Chinese auction site (and eBay competitor) TaoBao and escrow payment service Alipay.
I found it interesting when it talked about a gaming portal that is available in over 20,000 Internet cafes in China. Do we even have 20,000 Internet cafes in the U.S.? I kind of doubt it. We have little place we like to access the 'net called the privacy of our own home. Lots of other very interesting demographic and psychographic background info on China. If you have an interest in marketing to China, you need to check out that article.
Another interesting quote from the article:
China, rather than imitating the US search model, is pioneering a whole new way to search. China’s search model is building on technology and community – both of which are very important here in China.
And last, but not least (in case you're hoping to make a few quick bucks in China):
Don’t underestimate the Chinese and their sophistication. It is very difficult to make money in China – so you have to market smart to achieve success.
posted by Dave @ 3:06 PM
1 Comments:
At 5:02 AM,
Search Engine Optimization Hawk said…
Google is facing some serious issues in China. It was posted somewhere that chinese govt has strict control over their internet network, and they are blocking some U.S based websites including Google.
Please refer to :http://news.bbc.co.uk/2/hi/technology/2231101.stm
They are trying to restrict their users to search within local search engines rather than a U.S based search engine.
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