Local Searchers Less Than Satisfied
This article on Clickz refers to some new research by Kelsey Group and Constat that claims poor customer satisfaction with local shopping search. I think the low satisfaction ratings are probably due more to a lack of consumer understanding of how to use the available tools, but this presents a huge opportunity for the company who can improve on the local search experience, or do a better job of educating consumers on how to search on a local level.
posted by Dave @ 7:44 AM
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