Google Adds Demographic Targeting to Adwords
I just logged into my adwords account and noticed this message:
The more info link goes to this page with more info about demographic targeting.
On that page you'll find the following information:
The demographic website data used by AdWords comes from comScore Media Metrix, an Internet audience measurement provider. At this time, AdWords has demographic information on users from the United States only. For this reason, demographic site selection is available only for campaigns which geo-target users in the United States. If your campaign doesn't geo-target the United States, you will not see the demographic option on the site tool.
The more info link goes to this page with more info about demographic targeting.
On that page you'll find the following information:
The demographic website data used by AdWords comes from comScore Media Metrix, an Internet audience measurement provider. At this time, AdWords has demographic information on users from the United States only. For this reason, demographic site selection is available only for campaigns which geo-target users in the United States. If your campaign doesn't geo-target the United States, you will not see the demographic option on the site tool.
posted by Dave @ 12:25 PM
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