$90 Million Click Fraud Settlement from Google
I must have missed this in the hustle and bustle of the expo last week, but I didn't realize until today that Google settled that click fraud lawsuit for $90 million. Of course, it's not $90 million in cash, but as much as 90 million, depending how many people apply for it and the refunds will be given in the form of advertising credit not the green stuff. Google still says they think they do a good job managing click fraud. To their credit, they are probably the best in the industry at filtering invalid clicks, but this settlement could open a whole can of worms for Google and their PPC amigos.
posted by Dave @ 12:22 PM
1 Comments:
At 6:01 PM,
Anonymous said…
How do I apply for reimbursement for click fraud in the Google Settlement? Everybody talked about the $90 Million click fraud settlement from Google but nobody seems to give answer or direction where to apply for reimbursement for the invalid clicks. I called Google's customer representatives, but it seems like they dont know anything. Thanks
Post a Comment
Links to this post:
Create a Link
<< Home