Yahoo! Changes Stance on Trademark Keywords
The search engines have been flip-flopping for years about what to allow with regards to trademarked keyword search terms. According to Clickz, Yahoo! has once again modified its trademark keyword policy, now saying that they won't allow advertisers to bid on competitors competing keywords. Before this decision, they allowed competing bids as long as you had a comparison chart or some other "relevant" content on the landing page. I think it's just coincidence that this comes soon after Mazda had a hey day with Pontiac's Google ad thing.
posted by Dave @ 6:33 PM
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