Valentine's Search Numbers from HitWise
Happy Valentine's Day!
Hot off the email from a HitWise press release:
Valentine’s Day has long been one of the most lucrative days of the year for merchants of greeting cards, chocolates and flowers, as lovers and friends express their affection by showering each other with gifts. While it’s not surprising that online retailers of flowers and gifts experience increased sales in the weeks leading up to February 14th, what is surprising is that searches for "love poems" surpass searches for flowers and other Valentine's Day gift staples.
According to Hitwise, the world’s leading online competitive intelligence service, the share of Internet searches for “love poems” was up 83 percent for the week ending Feb. 11, 2006 versus the week ending Jan. 28, 2006. With the exception of Mother’s Day flower searching, “love poems” receives a greater share of searches throughout the year than “flowers,” “e-cards,” and another popular Valentine’s Day gift, “lingerie.”
Also, Heather Hopkins from Hitwise UK offers some more insight into valentines searches on her blog.
Hot off the email from a HitWise press release:
Valentine’s Day has long been one of the most lucrative days of the year for merchants of greeting cards, chocolates and flowers, as lovers and friends express their affection by showering each other with gifts. While it’s not surprising that online retailers of flowers and gifts experience increased sales in the weeks leading up to February 14th, what is surprising is that searches for "love poems" surpass searches for flowers and other Valentine's Day gift staples.
According to Hitwise, the world’s leading online competitive intelligence service, the share of Internet searches for “love poems” was up 83 percent for the week ending Feb. 11, 2006 versus the week ending Jan. 28, 2006. With the exception of Mother’s Day flower searching, “love poems” receives a greater share of searches throughout the year than “flowers,” “e-cards,” and another popular Valentine’s Day gift, “lingerie.”
Also, Heather Hopkins from Hitwise UK offers some more insight into valentines searches on her blog.
posted by Dave @ 8:57 AM
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