I have a hard time believing their numbers as average conversion rates, but hey, I just report the news...anyway according to this press release from WebSideStory, AOL and MSN lead the pack with the highest conversion rates among search engine referrers (both over 6%), Yahoo and Google convert closer to 4% according to the report.


1 Comments:
At 11:04 AM,
Ryan said…
Dave,
I find the conversion numbers a bit high, but I agree that AOL and MSN convert best, then Yahoo, and then Google.
Seems to me that Google gets more tire kickers and MSN gets more shoppers.
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