Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Thursday, February 16, 2006

Conversion Rate for Major Search Engines

I have a hard time believing their numbers as average conversion rates, but hey, I just report the news...anyway according to this press release from WebSideStory, AOL and MSN lead the pack with the highest conversion rates among search engine referrers (both over 6%), Yahoo and Google convert closer to 4% according to the report.

1 Comments:

  • At 11:04 AM, Anonymous Ryan said…

    Dave,

    I find the conversion numbers a bit high, but I agree that AOL and MSN convert best, then Yahoo, and then Google.

    Seems to me that Google gets more tire kickers and MSN gets more shoppers.

     

Post a Comment

Links to this post:

Create a Link

<< Home