Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Thursday, January 19, 2006

Yahoo Laughs Off Click Fraud Report

I noticed some very unusual activity in my Yahoo account for one of my sites a couple days ago. Several hundred clicks came in on a keyword that normally generates a few clicks a day. The traffic resulted in zero leads, which leads me to believe it's some kind of click fraud.

I just read this post on SERoundtable that makes me wonder just how widespread this was.

I got a similar response to what other forum posters received, but they did offer to refund part ($100) of the $325 I was charged for the (apparently fraudulent) clicks. And since I didn't actually call (I emailed), I didn't get laughed at.

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