Wednesday, January 04, 2006

What we can learn from eye-tracking studies

MarketingSherpa.com offers an overview of some of the things we can learn from the various eye-tracking studies that were conducted this past year.

Some of the highlights include:

1) Incredibly short attention span: 0.7 seconds:

2) Copywriting really matters:

3) The role of organic vs. paid listings:

4) Multiple listings improve results:

5) Only shopping engines get right-column attention

More from Marketing Sherpa

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