MarketingSherpa.com offers an overview of some of the things we can learn from the various eye-tracking studies that were conducted this past year.
Some of the highlights include:
1) Incredibly short attention span: 0.7 seconds:
2) Copywriting really matters:
3) The role of organic vs. paid listings:
4) Multiple listings improve results:
5) Only shopping engines get right-column attention
More from Marketing Sherpa