Search Toolbar Usage Statistics
I was just browing the current issue of OMMA and and noticed some very interesting numbers I hadn't seen before from ComScore regarding toolbar searches. According to these ComScore numbers, searches originating from a search engine toolbar break out as follows:
Yahoo - 49.2%
Google - 45.6%
MSN - 3.7%
Time Warner Network - 1.3%
Ask Jeeves - 0.1%
I'm quite surprised to see Yahoo topping out over Google, but Yahoo does have a strong brand and must have a very large user base for their toolbar, or since the number is based on total searches, perhaps they're just more actively searching from the toolbar instead of from the Yahoo homepage.
The same stat box in the magazine also shows MSN gaining ground on the other guys since the last time I looked. It shows MSN at 14.6% of total searches compared to Google at 39% and 29.2%. Of course, AOL search is counted separately at 8.9%, even though they actually use Google's search results and ads.
Yahoo - 49.2%
Google - 45.6%
MSN - 3.7%
Time Warner Network - 1.3%
Ask Jeeves - 0.1%
I'm quite surprised to see Yahoo topping out over Google, but Yahoo does have a strong brand and must have a very large user base for their toolbar, or since the number is based on total searches, perhaps they're just more actively searching from the toolbar instead of from the Yahoo homepage.
The same stat box in the magazine also shows MSN gaining ground on the other guys since the last time I looked. It shows MSN at 14.6% of total searches compared to Google at 39% and 29.2%. Of course, AOL search is counted separately at 8.9%, even though they actually use Google's search results and ads.
posted by Dave @ 9:08 AM
2 Comments:
At 5:36 PM,
Keri Carpenter said…
But how many people total use the yahoo! toolbar or google! toolbar?
At 5:40 PM,
Dave said…
Good question, Keri. I don't know the figures but I think it's quite large. I personally search about 95% or more of the time from a toolbar...and most of the people I associate with do the same, but then again, we're search geeks so maybe that's not normal ;)
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