The Real Cost of SEO
Just read a great article by Gord Hotchkiss about why he thinks SEO is such a hard sell in many corporations, even though it's so cost-effective compared to other marketing tactics. He makes some very good points in his article.
Some of the payoffs he mentions will come after to company comes around to SEO:
- What's good for a search engine is good for humans. The changes that make your site easier to index are almost always changes your visitors will appreciate as well. More content, less unnecessary Flash, standard navigation options and cleaner code will bring you in line with long standing usability guidelines.
- Organic traffic is not dependant on budget. This traffic base goes on, day after day, whether you're topping up your AdWords account or not.
- Organic optimization gets less painful the longer you go. Once you make the commitment, the painful part can be over relatively soon, but you'll be reaping the benefits for years to come.
- You'll reach a whole new market segment. People tend to look at organic listings when they're in the research phase, higher in the buying funnel. This gives you the chance to intercept them earlier and build a relationship that can last a long time.
More...
Some of the payoffs he mentions will come after to company comes around to SEO:
- What's good for a search engine is good for humans. The changes that make your site easier to index are almost always changes your visitors will appreciate as well. More content, less unnecessary Flash, standard navigation options and cleaner code will bring you in line with long standing usability guidelines.
- Organic traffic is not dependant on budget. This traffic base goes on, day after day, whether you're topping up your AdWords account or not.
- Organic optimization gets less painful the longer you go. Once you make the commitment, the painful part can be over relatively soon, but you'll be reaping the benefits for years to come.
- You'll reach a whole new market segment. People tend to look at organic listings when they're in the research phase, higher in the buying funnel. This gives you the chance to intercept them earlier and build a relationship that can last a long time.
More...
posted by Dave @ 3:01 PM
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