Hitwise Report on Search Engine Traffic to Shopping Sites
From a HitWise press release:
According to Hitwise, the world’s leading online competitive intelligence service, 11.1 percent of all Shopping & Classifieds site visits originated at Google in December 2005, an increase of 28 percent over December 2004. Yahoo! Search and MSN Search drove 4.05 percent and 0.79 percent of Shopping & Classifieds site visits respectively, while search engines in total drove 18.3 percent of all Shopping & Classifieds visits. The leading retail sites receiving visits from Google in December 2005 were eBay, Amazon, Froogle, and BizRate. These four sites combined accounted for 18.1 percent of Google’s downstream retail traffic.
“Just when some thought that search as an acquisition channel had reached its limit, it continues to outpace the market,” said Bill Tancer, General Manager of Worldwide Research at Hitwise. “In order to succeed in this increasingly competitive environment, online retailers must find new and creative ways to intelligently leverage this channel.”
According to Hitwise, the world’s leading online competitive intelligence service, 11.1 percent of all Shopping & Classifieds site visits originated at Google in December 2005, an increase of 28 percent over December 2004. Yahoo! Search and MSN Search drove 4.05 percent and 0.79 percent of Shopping & Classifieds site visits respectively, while search engines in total drove 18.3 percent of all Shopping & Classifieds visits. The leading retail sites receiving visits from Google in December 2005 were eBay, Amazon, Froogle, and BizRate. These four sites combined accounted for 18.1 percent of Google’s downstream retail traffic.
“Just when some thought that search as an acquisition channel had reached its limit, it continues to outpace the market,” said Bill Tancer, General Manager of Worldwide Research at Hitwise. “In order to succeed in this increasingly competitive environment, online retailers must find new and creative ways to intelligently leverage this channel.”
posted by Dave @ 11:14 AM
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