Google to Buy Radio Advertising Sales Unit
Is it just me, or is Google really trying to take over the world? NY Times article about Google buying dMarc Broadcasting, a radio advertising company. Hey, they've got the money...might as well spend it, right?
I've never heard of dMarc, but apparently they make software that allows marketers to send advertisers directly to radio stations. Hmmm...I can see how that might be of interest to Google who happens to have several hundred thousand advertisers who might want to give radio advertising a whirl. It has the potential to Googlize the entire radio advertising world.
I've never heard of dMarc, but apparently they make software that allows marketers to send advertisers directly to radio stations. Hmmm...I can see how that might be of interest to Google who happens to have several hundred thousand advertisers who might want to give radio advertising a whirl. It has the potential to Googlize the entire radio advertising world.
posted by Dave @ 11:58 AM
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