Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Friday, January 27, 2006

11 Reasons Advertising Agencies Hate Search Engine Marketers

At some point, ad agencies will be forced to come to terms with the fact that they will have to accept and work with search engine marketers even if they have to bring them in house. I must admit to having a bit of a chip on my shoulder when it comes to traditional ad agencies, because I’ve been totally shot down every time I tried to have an abundance mentality with them. Since I fall somewhere in between affiliate marketing mercenary and corporate stooge, I love comparing the two worlds - the personalities involved, and the lifestyle associated with each. It is truly an intriguing comparison of people that share a lot in common, but can also be polar opposites.

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