Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Wednesday, December 07, 2005

Where was this class when I was in college?

Local entrepreneur Paul Allen taught a class on Internet marketing at BYU and posted an overview of the class project results, which was to help real companies test the waters of online advertising with PPC advertising campaigns. It's a very cool, real-world experience that gave these students a serious education that they can actually use to make some money. Is that cool or what?

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