Marketing Execs Lukewarm On Plan To Pay Searchers
MediaPost's article about MSN's plan to pay searchers. I tend to agree that paying searchers will dilute the qulality of traffic to advertisers' sites. It's got the potential to generate a lot of interest and could be just what MSN needs to grow their marketshare, but will it come at the expense of advertisers' ROI?
posted by Dave @ 8:49 AM
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