Landing Pages Added to the Quality Score Mix
From the adwords blog:
"Incorporating landing page assessment into the Quality Score will help us improve the overall advertising experience for users, advertisers and partners by increasing the quality of the sites we present in our ad results."
Google is starting to include the landing page as a relevance factor in where your adwords ads will show up. The truth is, landing pages are a much better indicator of relevance than ad text, which can sound relevant, but often is not what you think you're clicking on. What kind of effect will this have on adwords advertisers? If you're linking to quality, relevant pages, it shouldn't have any effect at all, except possibly improving your ROI as some of the less relevant sites are sifted down in their quality scores.
"Incorporating landing page assessment into the Quality Score will help us improve the overall advertising experience for users, advertisers and partners by increasing the quality of the sites we present in our ad results."
Google is starting to include the landing page as a relevance factor in where your adwords ads will show up. The truth is, landing pages are a much better indicator of relevance than ad text, which can sound relevant, but often is not what you think you're clicking on. What kind of effect will this have on adwords advertisers? If you're linking to quality, relevant pages, it shouldn't have any effect at all, except possibly improving your ROI as some of the less relevant sites are sifted down in their quality scores.
posted by Dave @ 11:37 AM
0 Comments:
Post a Comment
Links to this post:
Create a Link
<< Home