Google Provides 10.8% of all Online Retail Visits
Yeah, search is kinda becoming a big deal. I didn't need Hitwise to tell me that, but just in case you haven't noticed...I just got this press release in an email from HitWise:
NEW YORK, Dec. 7, 2005 — As visits to online retail sites continue to accelerate into the 2005 holiday season, search continues to be a leading source for visits to Shopping & Classifieds sites.
According to Hitwise, the world's leading online competitive intelligence service, Search Engines and Directories contributed 17.9 percent of all visits to the Shopping & Classifieds category for the week ending December 3, 2005. Google led search engine referrals by providing 10.8 percent of visits to online retailers, while Yahoo! Search and MSN Search provided 4.1 percent and 0.8 percent respectively. For the week ending December 3, 2005, the largest category sending visits to Shopping & Classifieds sites was shopping sites themselves at 49.5 percent, indicating that Internet users are visiting multiple retailers within an Internet session.
“Search referrals to shopping sites continue to grow as we enter the key holiday shopping weeks,” said Bill Tancer general manager of global research at Hitwise. “However, even with the impressive growth of search, the fact that almost 50 percent of visits to shopping sites originate from other shopping sites demonstrates that consumers continue to manually search and compare across several online retailers. Search engines and comparison shopping sites should consider this manual search behavior as proof of demand for better shopping and comparison search.”
Hitwise generally measures the big dogs' site traffic, but I know of a lot of online retailers--especially smaller players--who get a lot more than 11% of their traffic from Google.
Also from the same press release, a little insight into the hot toy searches for 2005:
Top product search terms driving traffic to the Shopping & Classifieds – Toys and Hobbies category for the four weeks ending December 3, 2005 were “barbie,” “american girl” and “build a bear”. When compared with top terms from 2004, new entrants to the top ten were “airsoft guns” and “jigsaw puzzles.” Top search terms driving traffic to the Shopping and Classifieds – Appliances and Electronics category for the four weeks ending December 3, 2005 were dominated by variations in “ipod” and “xbox 360” search terms.
“As we’ve seen in previous years, top search terms for toys and electronics leading into the last weeks of the year are a great indicator of what will be on consumer’s holiday shopping lists,” said Bill Tancer. “Given the prevalence of search as a driver to online shopping sites, search term data is an invaluable tool for the online and offline retailer as to what they should be stocking this holiday season.”
NEW YORK, Dec. 7, 2005 — As visits to online retail sites continue to accelerate into the 2005 holiday season, search continues to be a leading source for visits to Shopping & Classifieds sites.
According to Hitwise, the world's leading online competitive intelligence service, Search Engines and Directories contributed 17.9 percent of all visits to the Shopping & Classifieds category for the week ending December 3, 2005. Google led search engine referrals by providing 10.8 percent of visits to online retailers, while Yahoo! Search and MSN Search provided 4.1 percent and 0.8 percent respectively. For the week ending December 3, 2005, the largest category sending visits to Shopping & Classifieds sites was shopping sites themselves at 49.5 percent, indicating that Internet users are visiting multiple retailers within an Internet session.
“Search referrals to shopping sites continue to grow as we enter the key holiday shopping weeks,” said Bill Tancer general manager of global research at Hitwise. “However, even with the impressive growth of search, the fact that almost 50 percent of visits to shopping sites originate from other shopping sites demonstrates that consumers continue to manually search and compare across several online retailers. Search engines and comparison shopping sites should consider this manual search behavior as proof of demand for better shopping and comparison search.”
Hitwise generally measures the big dogs' site traffic, but I know of a lot of online retailers--especially smaller players--who get a lot more than 11% of their traffic from Google.
Also from the same press release, a little insight into the hot toy searches for 2005:
Top product search terms driving traffic to the Shopping & Classifieds – Toys and Hobbies category for the four weeks ending December 3, 2005 were “barbie,” “american girl” and “build a bear”. When compared with top terms from 2004, new entrants to the top ten were “airsoft guns” and “jigsaw puzzles.” Top search terms driving traffic to the Shopping and Classifieds – Appliances and Electronics category for the four weeks ending December 3, 2005 were dominated by variations in “ipod” and “xbox 360” search terms.
“As we’ve seen in previous years, top search terms for toys and electronics leading into the last weeks of the year are a great indicator of what will be on consumer’s holiday shopping lists,” said Bill Tancer. “Given the prevalence of search as a driver to online shopping sites, search term data is an invaluable tool for the online and offline retailer as to what they should be stocking this holiday season.”
posted by Dave @ 10:47 AM
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