Search Trends - Search Engine Marketing

Advertising copywriter superstar Bob Bly doesn't believe in SEO copywriting He says you should write copy with your single core audience in mind (hint: your core audience isn't the search engines). Bob makes some good points about not selling out yur ad copy for the sake of the search engines, but I would make the argument that it is possible to have it both ways. You can do a good job on the SEO of your website and have a site that sells. The truth is, incoming links count a lot more towards getting you that top spot in the search engines that on-page text anyway, so it is very possible to have it both ways. I'm sure Bob Bly makes a lot of money at his trade, but who's to say he couldn't have made even more with some good SEO and some professional web design.