Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Thursday, November 17, 2005

Yahoo's New Social Commerce via the "Shoposphere"

I don't think I mentioned anything about Yahoo's new Social Commerce via the Shoposphere & Pick Lists. It was announced a few days ago, and is currently in beta, but it looks like a pretty interesting development in shopping search--allowing users to make product recommendations and pick lists of the stuff they like.

Yahoo's been a big-time player in shopping search for a very long time, and they appear to care enough about keeping (and expanding) their market position to continually innovate with how they do things.

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