You heard it here first, folks! Unless you heard it somewhere else, like on
Greg Yardley’s Blog...anyway, Google's apparently testing out a new click to call service. The idea is similar in concept to other click-to-call and pay-per-call advertising services out there, but it's integrated with adwords and lets users enter their phone number and get connected with the advertiser's toll free line. Looks like a pretty slick system compared to to
others I've seen.
Check out
Yardley's blog for the lowdown, including screenshots.
Google's FAQ about click-to-call.
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