Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Wednesday, November 23, 2005

Google tests out Click-to-Call AdWords

You heard it here first, folks! Unless you heard it somewhere else, like on Greg Yardley’s Blog...anyway, Google's apparently testing out a new click to call service. The idea is similar in concept to other click-to-call and pay-per-call advertising services out there, but it's integrated with adwords and lets users enter their phone number and get connected with the advertiser's toll free line. Looks like a pretty slick system compared to to others I've seen.

Check out Yardley's blog for the lowdown, including screenshots.

Google's FAQ about click-to-call.

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