Search Trends - Search Engine Marketing

An interesting development with Google SiteMaps...more stats that show which keywords return results with your site as well as which ones result in clicks. This could be very useful for finding pages that might show up well, but don't generate many clicks for whatever reason. It's also nice of Google to give us a little gimpse into what they're doing with our sitemaps.

They've also added a feature to SiteMaps where you can get the same stats for a site that you haven't submitted a sitemap for. One very cool thing about these new stats, I just added a sitemap for a client's site this morning and the stats for that site showed up instantly. Of course, this was probably because this client's site is already showing up in Google, so if it's a new site, or if they don't have any data on the site, the stats wouldn't show up.

Also, you have to place a file on your server so Google can verify that it's actually your site or one you're authorized to view stats on.



From the Google Sitemaps Blog