Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Monday, November 14, 2005

Google Offers Free Web Analytics

Wahoo! I was already a big fan and user of Urchin, but Google just announced that they are offering Google Analytics free of charge. Their old pricing structure of $199/month, plus $100 for every 1 million additional pageviews was already the best deal around, but free -- now that's a bargain! I was hoping Google would offer Urchin for free, but wasn't sure if/when they would. It will be interesting to see what this does to the web analytics market. Google analytics are a very robust solution, even compared to the much more expensive options out there. It simply blows away any other free or low-cost stats options. They should be able to grab a huge share of the market with this pricing move, especially the ever-price-conscious small business market.

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