Cyber Monday: Marketing Myth
A Business Week article cites data from ComScore saying that Cyber Monday is just a figment of our imagination--or more accurately, it is a myth that was created by Shop.org to promote online shopping. Several retailers report increased sales on Monday, and they certainly aren't complaining that so many people bought into the hype about "Cyber Monday". According to ComScore, The Monday after Thanksgiving has historically been the 12th biggest online shopping day of the year. Not bad, but definitely doesn't sound as impressive as "one of the biggest online shopping days".
The media was abuzz with talk about Cyber Monday. I even saw a piece on my local Fox News last night where they interviewed some local retailers, including Backcountry.com and Overstock.com, both of which seemed to agree that Monday was a big day for online shopping. The guy from Backcountry.com did mention, however, that he expected bigger days to come in the next 2 weeks.
The media was abuzz with talk about Cyber Monday. I even saw a piece on my local Fox News last night where they interviewed some local retailers, including Backcountry.com and Overstock.com, both of which seemed to agree that Monday was a big day for online shopping. The guy from Backcountry.com did mention, however, that he expected bigger days to come in the next 2 weeks.
posted by Dave @ 11:06 AM
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