AdWords vs. adCenter: The Personalization Factor
Mike Grehan offers some good insight into the potential advantages that MSN's new pay per click system offers over it's rivals (especially Google)...particularly when it comes to personalization. He makes the argument that Google's "we're not a portal" mantra could come back to haunt them as they try to compete with MSN and Yahoo, both of whom have historical data for their users going back several years.
Google's obviously aware of their position, which is probably at least part of the reason for introducing personalized search, gmail, and all the other user-centric services they've launched within the past year or two.
Google's obviously aware of their position, which is probably at least part of the reason for introducing personalized search, gmail, and all the other user-centric services they've launched within the past year or two.
posted by Dave @ 9:24 AM
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