Yahoo! Search Ends Monthly Minimums
I just saw this article on MediaPost.com, apparently Yahoo has finally wised up and eliminated their $20 monthly minimum spend. It won't affect me or probably anyone I know, but I always thought it was clueless of them to have that minumum spend requirement. It lets the little guys dip their feet in without spending a fortune, and many of those "toe-dippers" will end up being big-time advertisers and spend a whole lot more than $20/month.
On a related note, I was just talking to a sales rep at SuperPages about their PPC program, which apparently works in an auction-based format, similar to Adwords and Yahoo, except they charge a $15/month "maintenance" fee. I'm not sure what they need to maintain, but to me it sounds like they're paying them $180/year for nothing. Doesn't sound very SMB-friendly to me.
On a related note, I was just talking to a sales rep at SuperPages about their PPC program, which apparently works in an auction-based format, similar to Adwords and Yahoo, except they charge a $15/month "maintenance" fee. I'm not sure what they need to maintain, but to me it sounds like they're paying them $180/year for nothing. Doesn't sound very SMB-friendly to me.
posted by Dave @ 10:15 AM
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