Yahoo Reveals Findings About Consumer Use of RSS
Yahoo recently published a whitepaper about RSS.
Among the key findings:
I'm not really surprised by the findings. People don't know what RSS is, even most that use it. I don't necessarily think it's important that people understand the technology or even the name of the technology. The important thing is to make the data more readily available and accessible through easy to use feed aggregators like MyYahoo.
Among the key findings:
- Awareness of RSS is quite low among Internet users. 12% of users are aware of FSS, and 4% have knowingly used RSS.
- 27% of Internet users consume RSS syndicated content on personalized start pages (e.g., My Yahoo!, My MSN) without knowing that RSS is the enabling technology.
- 28% of Internet users are aware of podcasting, but only 2% currently subscribe to podcasts.
- Even tech-savvy “Aware RSS Users” prefer to access RSS feeds via user-friendly, browser-based experiences (e.g., My Yahoo!, Firefox, My MSN).
- My Yahoo! has the highest awareness and use of any RSS-enabled product.
I'm not really surprised by the findings. People don't know what RSS is, even most that use it. I don't necessarily think it's important that people understand the technology or even the name of the technology. The important thing is to make the data more readily available and accessible through easy to use feed aggregators like MyYahoo.
posted by Dave @ 7:10 AM
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