Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Tuesday, October 18, 2005

Google Backlink Update in the Works

Matt Cutts mentioned on his blog that there will be a backlink and PageRank update soon, which he rightly guessed would be given a name by our buddies over at WMW. They're calling this one Jagger. It doesn't seem to be the earth-shattering news it used to be when Google makes this type of update, but it's always nice to see Google recognizing your hard work in terms of link popularity and so forth. I've also noticed that Google does a lot more of their "soft" updates that Matt talks about--the ones that go largely unnoticed but where new sites are constantly added to Google's index and change position in the search results.

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