What search marketers should know about early vs. late December
The sweet spot in effective search engine spending will change as the holiday shopping season progresses, and search engine marketers can squeeze the most out of their budgets by the following the trend if conversion is the primary goal, says Stuart Larkins, vice president of search for DoubleClick Inc.’s Performics performance marketing division.
Full article on InternetRetailer.com
Sidenote: it makes sense to cut off or reduce spending towards the end of December, but depending on what you're selling, sales could hold steady or even increase towards the end of the year. For example, I've done a lot with calendars, which do very well in December, but really start to take off at the end of December.
Full article on InternetRetailer.com
Sidenote: it makes sense to cut off or reduce spending towards the end of December, but depending on what you're selling, sales could hold steady or even increase towards the end of the year. For example, I've done a lot with calendars, which do very well in December, but really start to take off at the end of December.
posted by Dave @ 5:21 PM
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