Online advertisers turning to pay-per-call
A USATODAY article cites advertisers who are very happy with pay per call advertising services.
I personally haven't tried it yet, but I can see the value, especially for certain types of businesses that require more interaction to close a sale.
Ingenio's chief marketing officer, Marc Barach, said the approach is ideal for small service businesses — florists, lawyers, contractors — whose customers ask lots of questions.
"They do their business by phone. They probably don't have a Web site, or if they do it's not transactional," Barach said. "And customers who call them ... are really demonstrating their intent to buy. They're not just browsing."
I personally haven't tried it yet, but I can see the value, especially for certain types of businesses that require more interaction to close a sale.
Ingenio's chief marketing officer, Marc Barach, said the approach is ideal for small service businesses — florists, lawyers, contractors — whose customers ask lots of questions.
"They do their business by phone. They probably don't have a Web site, or if they do it's not transactional," Barach said. "And customers who call them ... are really demonstrating their intent to buy. They're not just browsing."
posted by Dave @ 10:51 AM
0 Comments:
Post a Comment
Links to this post:
Create a Link
<< Home