Local Search To Reach $4.07 Billion By 2010

There's been a lot of hype about the growth of local search lately. A new report by Borrell Associates, Inc. says:

The local online ad spend will climb to $4.78 billion next year--up from an estimated $3.73 billion this year, predicts Borrell Associates Inc. But paid local search will nearly triple, climbing to a predicted $907 million next year from $347 million this year, according to the report, "2006 Outlook: Local Online Growth Continues--for Some."