Google Goes Offline
Apparently Google is testing an offline version of its adwords in print magazines. Here's the report from USA Today:
Advertisements powered by Google Inc.'s online search engine are already all over the Internet. Now, the company wants to expand its advertising empire offline, too.
In its first significant expansion beyond the Internet, Google has bought advertising in a handful of technology-industry magazines and resold chunks of the space to merchants already participating in its booming Internet marketing network.
They conclude by saying:
Ironically, Google doesn't advertise to promote its own brand and services.
Which isn't necessarily true because I see Google ads in almost all the magazines that I read trying to recruit new advertisers. I guess they're referring to advertising to consumers to promote their search engine and other products. I guess when you've got that kind of word of mouth, why advertise?
It will be interesting to see how this print advertising progresses. It could simply be a smart way to get Google's advertisers to pay for some Google branding. I'm sure everyone will remember the "Ads By Google" they saw in PC Magazine, but chances are they'll forget who the actual ads were for. Smart move by Google if you ask me.
Advertisements powered by Google Inc.'s online search engine are already all over the Internet. Now, the company wants to expand its advertising empire offline, too.
In its first significant expansion beyond the Internet, Google has bought advertising in a handful of technology-industry magazines and resold chunks of the space to merchants already participating in its booming Internet marketing network.
They conclude by saying:
Ironically, Google doesn't advertise to promote its own brand and services.
Which isn't necessarily true because I see Google ads in almost all the magazines that I read trying to recruit new advertisers. I guess they're referring to advertising to consumers to promote their search engine and other products. I guess when you've got that kind of word of mouth, why advertise?
It will be interesting to see how this print advertising progresses. It could simply be a smart way to get Google's advertisers to pay for some Google branding. I'm sure everyone will remember the "Ads By Google" they saw in PC Magazine, but chances are they'll forget who the actual ads were for. Smart move by Google if you ask me.
posted by Dave @ 10:22 AM
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