Technology Optimists Turn off TV
I've seen several studies that talk about how people engage in concurrent media usage--watching TV while surfing the net. But there's a new study by Forrester that says Internet users are watching quite a bit less television than their unwired comrades. It's kind of a "duh" study, since there are only so many hours in a day and we all watch too much TV as it is, but it's interesting to see some hard stats about TV/Internet usage.
LOS ANGELES (Hollywood Reporter) - Broadband Internet surfers in North America watch two fewer hours of television per week than do those without Internet access, while those using a dial-up connection watch 1.5 fewer hours of TV.
The data come from a Forrester Research study released Tuesday that uses what it calls the longest-running survey of its kind, counting nearly 69,000 people in the U.S. and Canada as participants.
Article on Reuters.com
LOS ANGELES (Hollywood Reporter) - Broadband Internet surfers in North America watch two fewer hours of television per week than do those without Internet access, while those using a dial-up connection watch 1.5 fewer hours of TV.
The data come from a Forrester Research study released Tuesday that uses what it calls the longest-running survey of its kind, counting nearly 69,000 people in the U.S. and Canada as participants.
Article on Reuters.com
posted by Dave @ 11:24 AM
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