Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Wednesday, July 06, 2005

Real Estate Keyword Search Bubble

According to Hitwise, consumer Internet searches for the terms "real estate bubble" and "housing bubble" reached a 12-month high the week ending May 28, 2005. The market share of these terms across all major search engines like Google, Yahoo! Search, MSN Search and others, skyrocketed 311 percent and 174 percent respectively versus the prior week.

Visits to real estate sites increased into the spring and early summer of 2005, grew an average of three percent each week. The market share of total Internet visits for real estate sites is up 19 percent the week ending June 11, 2005 versus year-ago. As speculation over a U.S. real estate bubble continues in the mainstream media, new Internet search behavior data suggest consumers are equally concerned that the current market is overpriced.



From: Center for Media Research

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