More on Mobile Search
It was perfect timing that I wrote that post earlier today about mobile search. OneUpWeb just came out with a report about mobile search and its implications to marketers. Their report goes beyond simple SMS search that I mentioned and gives pointers on how to optimize a site for mobile web browsers (WAP, xHTML, WML, etc).
A couple points from the report:
A couple points from the report:
- Marketers with the most to gain from mobile search marketing are those targeting 12-24 year olds. Beyond this age category, the market is relatively small, but growing.
- Local search and mobile search go hand in hand--for obvious reasons.
- Simplicity is a key design factor for mobile web users. Smaller screens and serious time constraints require easy to use interface and quick answers for users.
- They classify mobile shoppers into two categories: Need-it-now and Killing-time. The killing-time shoppers are a group I hadn't considered, but it's a good point--rather than pounding away at Tetris while they wait for their flight, more and more people are doing some searching on their mobile device. Nothing better to do, right?
- Mobile search users of the future (2007-09) will be less tech-savvy than today's users--because they won't have to be.
Very interesting points and like I said before, this mobile search thing will be huge.
posted by Dave @ 11:03 AM
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