Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Thursday, July 14, 2005

How Americans Search

I mentioned something about this report when it came out last month. I haven't seen the actual report yet, but Chris Sherman wrote a nice overview earlier this week about the recent iCrossing/Harris Interactive study of American search habits.

What are people searching for? Most people (88%)said they were researching specific topics—specifically, information about hobbies. And women (61%) were more likely to search for health and medical information than men (35%). Surprisingly few people researching specific topics are looking for job or career information (28%).

Full Article

Press Release from iCrossing

0 Comments:

Post a Comment

Links to this post:

Create a Link

<< Home