Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Tuesday, July 05, 2005

Google Wins Click Fraud Lawsuit

It seems like everybody wants to sue Google these days. Why not, they've got plenty of money, right? Well, apparently Google went after some click fraud scamsters back in May and won. I don't remember reading anything about it, but they won a $75,000 judgement against Auctions Expert. Auctions Expert allegedly hired people to click on their adsense links and generate something like $50,000 in bogus click revenue. I'm glad to hear that Google is aggressively going after these bozos. It's also going to make it harder for these guys to make a case that Google doesn't care about click fraud. I'm guessing Google tried to keep this quiet because they didn't want to give any potential fraudsters any ideas.

Article on MediaPost.com

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