Search Trends - Search Engine Marketing

It seems like the idea of Google devaluing directory links comes up every once in a while. The argument is that Google is not placing as much value on links from web directories as they may have in the past. I think this has been happening over the past couple years as webmasters have caught on to the importance of directory links. It's not that Google and the other search engines don't care about directory links. I think they are starting to look at them more like any other link, not with the same high regard they did a couple years back.

I think directory links are still very valuable (especially ODP links), but you can't rely entirely on the directories for all your linking needs. You've got to have a robust, wide-reaching linking strategy that includes links from various different sites.