Five Ways to Determine Whether You Should Bring Search Marketing In-House
Heather Lloyd-Martin wrote an insightful article on MarketingProfs.com about how to determine whether to bring SEM in house, and the steps to take to be successful at it.
"Think your company can master search marketing and conduct your SEO/SEM campaigns in-house? If so, you're in the majority.
According to a 2005 survey by Jupiter Media and WebSourced, 54% of companies handle their PPC management and SEO internally. This statistic is supported by a 2004 SEMPO study, stating that 52% of advertisers said they would manage 100% of their 2005 spending on both paid inclusion and organic SEO in-house.
But is it really time for your company to jump on the in-house bandwagon? Managing a successful paid and organic SEO campaign takes a dedicated staff, a savvy SEO plan and the time to make it happen. If your company is sitting on the in-house versus outsourcing fence, here are some tips to help you decide."
Full article
"Think your company can master search marketing and conduct your SEO/SEM campaigns in-house? If so, you're in the majority.
According to a 2005 survey by Jupiter Media and WebSourced, 54% of companies handle their PPC management and SEO internally. This statistic is supported by a 2004 SEMPO study, stating that 52% of advertisers said they would manage 100% of their 2005 spending on both paid inclusion and organic SEO in-house.
But is it really time for your company to jump on the in-house bandwagon? Managing a successful paid and organic SEO campaign takes a dedicated staff, a savvy SEO plan and the time to make it happen. If your company is sitting on the in-house versus outsourcing fence, here are some tips to help you decide."
Full article
posted by Dave @ 11:15 AM
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