Search Trends - Search Engine Marketing

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Tuesday, June 07, 2005

Obsessed with Email

I check my email several times a day when I'm at work. I wouldn't consider myself obsessed with checking it, but it's my primary means of communication, so I try to stay connected with my friends, family, clients, etc. When I leave work, I don't usually worry too much about my email, although I can also check email from home or on the road if I need to. Here's a summary of a report from eMarketer:

In partnership with Opinion Research Corporation, America Online conducted online surveys with over 4,000 people over 18 in 20 cities across the country. They asked Americans about their e-mail habits, with the stress on "habit." The survey found that users rely on e-mail as much as the phone for communication, spend about an hour a day on e-mail and that 77% of them have more than one e-mail account. Does that mean they are hooked?

The survey shows:

* 41% of Americans check e-mail first thing in the morning
* 18% check e-mail right after dinner
* 14% check e-mail right when they get home from work
* 14% check e-mail right before they go to bed
* 40% of e-mail users have checked their e-mail in the middle of the night

More than one in four (26%) of us say we can't go more than two to three days without checking our e-mail. And we check it everywhere.

* In bed (23%)
* In class (12%)
* In a business meeting (8%)
* At a Wi-Fi hotspot (6%)
* At the beach or pool (6%)
* In the bathroom (4%)
* While driving (4%)
* In church (1%)

And we check personal e-mail on the job. A lot. The survey found that 61% of e-mail users who are employed outside the home check their personal e-mail at work, three times a day on the average.

* 47% check personal e-mail at work
* 47% check it sporadically throughout the day
* 25% check it first thing when they arrive at work
* 18% check it at lunchtime
* 8% during an afternoon break
* 2% right before heading home

Yeah, I think it's safe to say we are obsessed with email. Not everyone is obsessed with email, but neither is everyone obsessed with answering the telephone, but on the whole, we really, really, really need our email. My personal favorite is the 1% who check email at church.

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