Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Thursday, June 30, 2005

Is this news? Google Accounts for Most Search Engine Referrals

This should be filed under the "obvious news but I'll say it anyway" category, but here goes: According to a Media Post article, WebSideStory released current figures for search engine referrals for all the sites using their web analytics software and found that Google now accounts for 52 percent of all search referrals in the U.S. Yahoo accounts for about 25 percent and MSN came in at just 10 percent. Apparently those Google numbers include AOL, because I didn't see AOL mentioned anywhere else.

Those numbers are a little different, but not too far off of the ComScore numbers I saw quoted in a recent OMMA Magazine:
Google/AOL: 45.3%, Yahoo: 30.5%, MSN: 16.5%, Ask Jeeves: 5.5%

Another very interesting figure from the press release is that although Google clearly dominates U.S. traffic sources, Google actually brings in over 90 percent of the total search traffic in some countries! (Germany in particular).

1 Comments:

  • At 5:03 PM, Anonymous David said…

    Hi Dave, looks like you have quite a nice set up here. Lots of interesting tid bits for those looking for more infor on link building. Shame no one is posting, as the articles are quite interesting.

     

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