51% of Online Adults Use Search Engines for Shopping
I'm a junkie for any kind of hard numbers related to search engine usage. It's always interesting to see what people come up with when it comes to which search engines people are using, how often they search, etc.
iCrossing and Harris Interactive recently did a study that 51% of online adults use a search engine when shopping for a product online. About half of them say they're shopping to eventually purchase at a local retail store.
Another interesting finding from the study: 56% of resondents didn't know the difference between the organic and paid search results. I wonder if people will ever figure that one out. 44% understand the difference, which seems pretty high compared to what I've seen quoted in other studies, but it's still amazing how few people really understand the difference. I don't know how much of that is the search engines' fault and how much is just due to ignorant web surfers.
Read more on Internet Retailer
iCrossing and Harris Interactive recently did a study that 51% of online adults use a search engine when shopping for a product online. About half of them say they're shopping to eventually purchase at a local retail store.
Another interesting finding from the study: 56% of resondents didn't know the difference between the organic and paid search results. I wonder if people will ever figure that one out. 44% understand the difference, which seems pretty high compared to what I've seen quoted in other studies, but it's still amazing how few people really understand the difference. I don't know how much of that is the search engines' fault and how much is just due to ignorant web surfers.
Read more on Internet Retailer
posted by Dave @ 5:41 PM
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