This article from DM News talks a little bit about the evolution of search marketing and how search marketing is expanding beyond the search engines and simple keyword searches.
Search is the area of services that knows the specific thing you want to do, learn or see, with a great amount of precision. It brings you the best possible resource or resources you need to accomplish that goal, out of an otherwise unmanageable bevy of choices. And it does it very, very quickly.
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