Search Trends - Search Engine Marketing

It's no secret that the search engines love to display Wikipedia pages in their results. It's a non-profit knowledgebase that usually answers your questions about just about anything. This article from MediaPost talks about the natural synergy between search and wikipedia and the author says we (search marketers) should pay attention to it. It will be interesting to see how spammers try to mimmick the results with fake wikis, etc. just like they've done with fake blogs. It's annoying to run across spammy sites like that, and I'm sure it will be impossible to duplicate Wikipedia's search engine success, but that won't stop search engine spammers from trying just like they've tried to copy every other form of legitimate communication on the web. It's kind of funny how the sites that do the best in the search engines are usually the ones that aren't even trying--like non-profits, .edus, and so forth.