Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Thursday, May 12, 2005

The Results are in...we're lazy

I just got an email from the Center for Media Research that caught my eye. I personally don't have much time for TV, although I usually catch SportsCenter and or the Trifecta about every night. I always find it interesting to see how much people are watching TV.

According to the American Time Use Survey, average Americans spend 11% of their life in front of a TV screen, 35% sleeping and 33% at work.

Hightlights from the study:

  • Working mothers with young children have only about three hours of leisure time a day.
  • Teens age 15 to 19 sleep an average 9.4 hours a day, beating the 75+ segment by more than 20 minutes a day.
  • Teenagers spend only seven minutes a day reading paper-based personal interest materials
  • The 75+ group has the most hours of leisure time at eight, and read for 72 minutes a day for personal interest
  • College educated workers spend 6% of their hours a day watching TV, while consumers with a high-school diploma but no job spend 17%
  • Teens are active 40 minutes a day on physical activity, people from age 35 on spend 15 minutes or less, consumers with bachelor's degrees or higher tend to do more.

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